Identity
Who you are and the patterns, experiences and perspectives that shape you.
The home of Identity Intelligence
Understand who you are. Build who you become.
Your Story Is Your Strategy.
Identity Intelligence is the discipline of helping people understand the patterns, experiences and perspectives that shape who they are, so they can intentionally build who they become.
Start with three minutes. Leave with a clearer understanding of how the world may experience you.
The Identity Gap
The biggest gap may not be your ability. It may be how clearly the world understands you.
The Identity Gap is the gap between who someone is, how they currently express themselves, and how other people consistently experience them.
You already have a personal brand. People are already forming impressions based on the signals you send, the stories you tell and the way you show up.
The question is not whether people experience you. It is whether that experience reflects who you really are and who you are capable of becoming.
Expression
How you currently communicate, behave and make your identity visible.
Perception
How other people consistently experience, remember and interpret you.
Discover Your Personal Brand Archetype
Free personalised result. Under three minutes.
The My Brand Academy Method.
Your Story Is Your Strategy
“Every great story starts with identity.”
Hello, I’m Marc Maley.
For more than 25 years, I’ve worked with some of the world’s most recognisable brands, franchises, leaders and organisations, helping them understand what makes people connect, trust and remember.
From Harry Potter to Disney to Marvel, the lesson was always the same:
The strongest brands are built on a clear identity.
Not just what they do.
But who they are.
Over time, I realised the same principle applies to people.
Most professionals spend years building skills, experience and qualifications, yet very few truly understand how they are perceived, what makes them memorable, or how their story influences the opportunities they create.
That’s why I created My Brand Academy.
Not as another personal branding course.
But as a personal brand intelligence platform designed to help people understand who they are, what they stand for, and how to build a reputation that creates opportunities.
Today, through our assessments, playbooks, insights and frameworks, we’re helping professionals, founders, leaders and graduates across the world uncover the patterns shaping their careers and their future.
Because when you understand your story, you make better decisions.
When you understand your strengths, you build greater confidence.
And when you understand how others experience you, you stop guessing and start growing with purpose.
Storytelling isn’t just a communication skill.
It’s a self-awareness skill.
And self-awareness is where every meaningful brand begins.
Marc Maley
Founder, My Brand Academy™
How It Works
Discover Your Archetype
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Personal Brand Archetype Assessment™
Understand how people naturally experience you and uncover the strengths, patterns and opportunities shaping your reputation today.
Understand Your Story
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Origin Blueprint™
Discover the experiences, beliefs and defining moments that have shaped who you are and how you lead.
Build Your Reputation
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The Brand You Build™
Turn insight into action through a practical weekly system designed to help you create visibility, confidence and momentum.
Become Your Best Self
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My Brand Academy™
A lifelong journey of understanding yourself and building a reputation aligned with who you truly are.
START YOUR JOURNEY
Your Story Is Your Strategy
You already have a personal brand.
The problem is that people may be experiencing it differently than you think.
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Your opportunities, visibility, reputation and career growth are often shaped by how others perceive you, not just how you see yourself.
In under 3 minutes, discover how your personal brand naturally comes across, the signals you’re sending, and the strengths, blind spots and opportunities shaping your reputation.
This isn’t a personality test.
It’s the Personal Brand Archetype Assessment™ built around how people perceive, remember and trust you.
Free results included. Upgrade only if you want your full personalised Personal Brand Playbook™.
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Take the Personal Brand Archetype Assessment™CONTINUE YOUR JOURNEY
WITH OUR WEEKLY FREE LINKEDIN NEWSLETTER.
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The Brand You Build LinkedIn Newsletter
A weekly journey to build an authentic personal brand, with no shortcuts
You don’t have a personal brand.
You build one.
Not in a weekend.
Not through hacks or performance.
But slowly. Through clarity, consistency, and conscious action over time.
The Brand You Build is a free, weekly LinkedIn newsletter designed as a journey of discovery and implementation for people who want to build a personal brand that actually lasts.
Join 11,000+ subscribers
Read & subscribe on LinkedInFOR ORGANISATIONS
EMPOWER YOUR PEOPLE. STRENGTHEN YOUR BRAND.
Today’s leading businesses and brands know this: employees won’t simply reflect
your brand, they are your brand.
The most successful organisations are cultivating internal voices, not silencing them.
Because when your people feel trusted and empowered, you don’t just avoid mistrust -
you build loyalty, reach, and genuine brand influence from the inside out.
It’s not about soft skills.
It’s not generic development.
It’s strategic narrative architecture, frameworks, and activation tools designed to make
your talent cohorts show up as authentic ambassadors, aligned, empowered, and with
purpose.
LAUNCHPAD
Ignite your brand from within: Build your Employee Ambassadors
We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.
Co-created with Grace Andrew, Ex-Brand Director of the Diary Of A CEO.
Leadership Storytelling Playbooks
Turning founders and leaders into magnetic brands
We translate your story, strengths, and principles into a practical playbook that aligns your team, elevates your presence, and accelerates your influence.
Workshops, Offsite's & Keynotes
Storytelling in Action
Marc Maley delivers transformative experiences that turn professional development into personal evolution, equipping individuals and organisations with the frameworks to lead, connect, and thrive through storytelling.
From the stage to your internal offsite, each session is built to spark clarity, build confidence, and drive authentic impact.