Welcome to My Brand Academy. Your Story Is Your Strategy.
World-class storytelling. For the real world.
My Brand Academy brings the power of world-class storytelling
to the people and businesses building their own stories.
From the box office to the boardroom, we combine decades of
storytelling expertise, Identity Intelligence and AI-enabled
tools to help individuals discover what makes them distinctive,
and organisations develop their people, strengthen their
brands and create opportunity.
ONE PHILOSOPHY. TWO WAYS TO GROW.
Every person has a story. Every business has one too. Whether you're building your own future or shaping the next chapter of an organisation, we bring together world-class storytelling, personal branding expertise and Identity Intelligence to help you turn what makes you distinctive into opportunity.
Whether you're starting your career, developing as a leader, building a creator business or preparing for your next chapter, discover the tools, experiences and expertise to understand your identity, tell your story and build a personal brand that creates opportunity.
From founders and leadership teams to HR, marketing and communications, we help businesses clarify what they stand for, strengthen their story and positioning, develop their leaders' personal brands and equip their people to communicate with greater confidence and impact.
Different journeys. One belief. Every great story starts with understanding.
The experience behind My Brand Academy
From helping bring some of the world's biggest entertainment franchises to life to working with global brands, founders, creators and leadership teams, our approach has been shaped by more than 20 years of storytelling and brand-building experience. Today, that expertise powers My Brand Academy, combining world-class storytelling, Identity Intelligence and AI-enabled tools to help individuals and organisations understand what makes them distinctive, communicate their value and create opportunity.
Turn your people into your organisation's most powerful brand ambassadors.
Created by My Brand Academy founder Marc Maley and creator strategist Grace Andrews, LAUNCHPAD helps organisations develop their people's personal brands, strengthen employee advocacy and build authentic influence from within.
Combining world-class storytelling expertise with creator-led audience strategy, LAUNCHPAD gives businesses a practical framework to help their people communicate with confidence, credibility and purpose.
The Identity Intelligence Method
The strongest brands, whether personal or organisational, begin with understanding.
They aren't built from borrowed formulas or simply deciding how you want to be perceived. They begin with meaning.
Identity Intelligence is the methodology behind My Brand Academy. It helps individuals and organisations understand the experiences, values and perspectives that shape their identity, then translate that understanding into compelling stories, clearer strategies and meaningful opportunities.
Make sense of the experiences, values and questions that matter most.
Understand the patterns and perspectives that shape who you are and what you stand for.
Turn experiences and identity into a meaningful story that gives you direction.
Translate understanding into clearer positioning, priorities and action.
Communicate your identity and story consistently so others understand, recognise and trust you.
Create the conditions for the right people, relationships and possibilities to emerge.
Understanding comes first. Expression follows. Opportunity becomes the outcome.
Identity Compass puts Identity Intelligence into practice. Through a guided strategic experience, we help individuals, founders and organisations uncover what makes them distinctive, clarify what they stand for and turn that understanding into a stronger sense of direction.
Clarity before strategy. Identity before expression.
For founders, CEOs, leaders and ambitious professionals ready to understand their distinctive value, clarify their positioning and define what they want to become known for.
Explore for IndividualsFor founders and organisations seeking to define their identity and story, develop stronger leadership brands and align their people around a shared sense of direction.
Explore for BusinessesYour Story Is Your Strategy
There are three dimensions to every identity: who you are, how you express yourself and how other people experience you.
Every individual, leader and organisation has an identity. But how we understand ourselves, how we express that identity and how others experience us are not always the same.
For individuals, that difference can affect how their abilities, experience and potential are recognised. For organisations, it can influence how their purpose, leadership, culture and brand are understood by employees, customers and the wider world.
The signals we send, the choices we make and the stories we tell all shape perception. When identity, expression and experience become disconnected, trust, understanding and opportunity can suffer.
Who you are, what you stand for and the experiences, values and perspectives that shape you.
How you communicate and demonstrate your identity through your words, choices and actions.
How other people understand, remember and experience you.
When your identity, your story and the way people experience you align, your story becomes your strategy.
Marc Maley
Founder, My Brand Academy
Creator of Identity Intelligence
The story behind the system
For more than two decades, I have worked across entertainment, brands and leadership, helping shape stories for globally recognised franchises, organisations and people.
Again and again, I saw the same pattern.
The people with the greatest potential were not always the people who were most clearly understood.
They had experience, ability and ambition. What they often lacked was a way to interpret their story and express it with clarity.
That insight became the foundation of My Brand Academy and The Brand You Build.
Your Story Is Your Strategy.
We bring together storytelling, personal branding, professional experience and research to help people understand who they are, so they can intentionally build who they become.
Connect with me on LinkedIn
Creator of TikTok’s Global Company Culture | Developed Meta’s Leadership & Learning Solutions | Best-Selling Author
Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok.
Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok, where I continued to shape company culture and leadership and Marc also worked with my teams. As I evolved into a best-selling author, Marc’s expertise in personal branding was invaluable, providing me with a clear, authentic voice. Marc’s support extends beyond just strategy; he has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author.
HSBC Head of Banking, UK & International
Marc’s deep understanding of storytelling and its impact on personal and corporate brands, combined with his passion and extensive experience, makes him a standout leader in the branding world.
Leadership and Talent Coach at Penguin Random House
Marc’s sense of the possible is infectious, and his open and honest communication is a breath of fresh air. He has a deep understanding of developing appealing brand propositions, and his amazing creativity means they are always spectacular.
Managing Director, Client Management, The Blair Partnership
I have always enjoyed working with Marc enormously. He is full of ideas and passion for what he does and I know our author clients have greatly valued his personal brand development work.
Publicist at BBC Three
Marc is a warm, thoughtful leader who was a pleasure to work with. He’s open to new ideas and activations to broaden campaigns and reach new audiences and also advocates for creativity and collaboration in the workplace.
Partner at Sheridans and Author/p>
Marc combines strategic insight with engaging brand development, delivering standout actionable solutions. His drive to see others succeed, coupled with his enthusiasm and empathy, makes him a true leader in his field..
Head Of Global Operations - Mercury 13
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner.
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner. His creative approach to problem-solving not only brings innovative solutions but also inspires those around him to think outside the box. Beyond his professional accomplishments, Marc is a genuinely kind and approachable individual who values collaboration and fosters a positive work environment. His passion for applying his experience and skills towards helping others reflects his commitment to making a difference, in his field, across communities and to individuals too.
Creative Director
Marc possesses a rare talent for seeing big-picture business opportunities while also having a deep understanding of individuals. Marc's passion and dedication to both people and projects make him a joy to work with. He is someone you can trust to challenge and support in equal measure, and I thoroughly enjoyed my time working with him.
Chair, Midas PR | Author
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success.
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success. I really appreciated Marc’s deep experience, creative mind, and ability to turn insights into plans and then action. Plus, and this matters, he’s not just smart and energetic, but a really nice guy with it.
UK Country Lead at TapTap Digital
Marc's approach to developing perosnal brand frameworks are both strategic and engaging. His enthusiasm for helping others succeed is truly inspiring.
General Counsel at Orgvue
Marc's knowledge and understanding of personal brand development are exceptional. He is a true professional who knows how to bring out the best in people, guiding them to realise their full potential.
Managing Director, Content Kings
Marc brings decades of experience to the table and has a rare, sharp and clear understanding of the importance of personal brand and how to achieve one. His skillset is sought after and his results speak for themselves.
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Common questions
Identity Intelligence starts with understanding. These are the questions people most often ask before taking their first step.
Identity Intelligence is the discipline of helping people understand the patterns, experiences and perspectives that shape who they are, so they can intentionally build who they become.
No. The Personal Brand Archetype Assessment is not designed to place you inside a fixed personality type.
It provides a starting point for understanding the patterns, strengths and signals that may shape how other people experience you professionally.
Most people complete the assessment in under three minutes.
You receive a personalised Personal Brand Archetype result that helps you understand your likely strengths, blind spots and the signals you may already be sending.
Yes. Your initial Personal Brand Archetype result is free.
The Identity Gap is the gap between who someone is, how they currently express themselves, and how other people consistently experience them.
Your result gives you a clearer starting point. From there, the wider My Brand Academy journey can help you deepen your understanding, make sense of your story and turn that clarity into practical action.
No. Identity Intelligence is relevant to leaders, professionals, founders, creators, job seekers and anyone who wants greater clarity around who they are and how they are understood.
Ready to begin with a clearer understanding of yourself?
Discover Your Personal Brand ArchetypeFree personalised result. Under three minutes.
Whether you have a question about Identity Intelligence, workshops, keynote speaking, Launchpad, partnerships, or simply want to say hello, we'd love to hear from you.
Complete the form below and we’ll respond personally, usually within one to two business days.
