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Welcome to My Brand Academy!

I’m Marc Maley, and for over 20 years, I’ve been fortunate enough to shape the marketing strategies behind some of the world’s most iconic brands like Harry Potter, Disney, and Marvel. This evolved into crafting personalised brand strategies for global leaders, public figures, founders, and executives.

 

My Journey

 
I started in entertainment marketing, leading global strategies at firms like Think Jam and consulting for companies like Penguin Random House and TikTok. My role was to uncover the stories that would captivate audiences and build brand loyalty. I developed frameworks that made billion-dollar franchises resonate on a personal level. But as I moved through these spaces, I realised something crucial—while I loved working with major corporations on their needs, my true passion was helping people shape their own stories.
 

The Shift to Personal Brands

Before building and launching My Brand Academy, I shifted my focus to partnering with mission-driven executives, authors, athletes, and global leaders, helping them innovate and elevate their personal brands.

My approach combines storytelling, deep industry insights, a global mindset, and a bespoke "secret sauce" honed over years of shaping some of the world's most beloved entertainment brands, platforms, and talent. 
 
Over the years, my Personal Brand clients have said, "If only I had known these strategies earlier." That’s why I launched My Brand Academy—to democratise the branding frameworks I’ve used for global leaders and entertainment giants.
 
I wanted to offer a step-by-step roadmap to individuals at every stage of their careers, whether you’re a graduate stepping into the workforce or an executive refining your leadership presence.
 

Why My Brand Academy Exists

 
My Brand Academy is a tailored online platform dedicated to helping young professionals build their personal brand identity and in the workplace, by seamlessly aligning these soft skills with your existing L&D programmes rather than disrupting them.
 
We have a laser targeted focus on aligning and integrating seamlessly with existing programmes—enhancing, not disrupting, their impact.
 
 

My Approach

 
At My Brand Academy, we understand that growth isn’t just about knowledge—it’s about transformation. Our tailored learning programmes are designed to unlock the potential within your teams, equipping them with the soft skills, insights, and confidence to thrive in today’s competitive landscape.

Whether you’re nurturing future leaders, building cohesive teams, or amplifying the impact of your top talent, our platform offers the tools and support to drive measurable growth. With a laser focus on personal branding and identity, strategic self-awareness, and actionable frameworks, we help individuals and teams integrate powerful learnings into their day-to-day, creating long-term value for your organisation.
 

Looking Forward

Now, I’m channeling all my experience into empowering Learning and Development teams, as well as individuals, to unlock the potential of personal branding. Through My Brand Academy, I offer proven strategies to help professionals discover and articulate the unique value in their story. Whether it’s guiding graduates to confidently step into the workforce or equipping future leaders to position themselves as thought leaders, we’re here to support your journey every step of the way.
 

The Course

Jumpstart your career with our Career Catalyst Course. This program is designed for graduates and early-career professionals who are ready to take control of their career trajectory.

Learn how to build a personal brand that opens doors and accelerates your path to success.

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The Course

Elevate your leadership and influence with the My Brand Builder Blueprint Course. Perfect for executives and leaders, this comprehensive framework guides you through the process of crafting a personal brand that commands respect, drives influence, and positions you as a thought leader.

Strategically build and refine your brand with expert guidance, ensuring you’re always at the forefront of your industry.

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Take It Step by Step

Most people start by identifying their superpowers—their strengths and talents. While this is important, it shouldn't be the starting point. Instead, begin by identifying your Kryptonites.

By understanding what you don't want to do, you can pave the way for a more authentic and fulfilling brand strategy. Unlock your potential by starting with what holds you back.

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